Alpha MF — Business Automation & AI Consulting

Q: What is business automation?

Business automation connects the systems you already use (CRM, email, WhatsApp, spreadsheets, invoicing) so that repetitive tasks happen on their own — without manual intervention. Result: less manual work, fewer errors, and more time for strategic work.

Q: How long does it take to implement automation?

A simple automation (connecting two systems) takes 1–2 days. A complete business process (leads → CRM → marketing → close) takes 2–4 weeks. Complex projects with AI and deep integrations run 1–3 months.

Q: Is automation only for large companies?

Small and medium businesses actually benefit most from automation. They don't have entire departments doing manual work, and every freed hour goes directly into growth. Tools like Make, Zapier, and n8n make this economical even for small businesses.

Q: Which automation tool do you use — Make, Zapier, or n8n?

It depends. Zapier is great for simple automations with many ready-made integrations. Make offers more flexibility and depth at a lower price. n8n is the most flexible (and can be self-hosted) — ideal when you need full control and predictable costs. We pick the right tool based on budget, complexity, and data sensitivity.

Q: How much does an automation project cost?

A focused automation (single process) runs $800–$2,500. A comprehensive project with multiple processes, AI, and deep integrations runs $4,000–$15,000. We present projected ROI before starting — if it doesn't pay back within 6 months, we don't build it.

Q: Will you continue to maintain the automation after it goes live?

Yes. We offer monthly maintenance packages that include monitoring, bug fixes, and ongoing improvements. But everything we build is documented so you or your IT person can continue independently — we don't create lock-in.

Business Automation & AI for Fast-Growing Teams

Alpha MF designs and builds custom automation systems that free up your time and accelerate growth — from CRM and marketing automation, to system integrations, to AI agents that handle customers for you. Measurable results in weeks, not months.

ROI within 60 days Your data stays yours No developer lock-in

Custom Automation & AI Solutions for Your Business

Every business runs differently. Instead of pushing a generic tool, we map your processes, find where time leaks, and build the right solution — sometimes it's a simple Zapier flow, sometimes a custom AI agent, often a combination.

Business Process Automation

Connect every system you work with — CRM, email, invoicing, WhatsApp, spreadsheets, cloud storage — so entire processes run on their own. Leads come in, get qualified, routed, and logged without you touching them.

MakeZapiern8n

Custom AI Solutions

AI agents that know your business: respond to customers on WhatsApp and your site, summarize meetings, classify emails, draft replies. Built on OpenAI and Anthropic Claude, but trained on your data and processes.

GPT-5ClaudeRAGBedrock

System Integrations

If you're copying data between systems by hand — it stops here. Deep integration between CRM (Salesforce, HubSpot, monday), billing, email, WhatsApp Business API, and any SaaS with an API.

APIWebhooksREST

Marketing & Sales Automation

Sales funnels that work 24/7: lead enters from the site → custom email → WhatsApp sequence → automatic scoring → handed to sales only when warm. 3x more leads handled, 2x conversion rate.

CRMEmail AutomationWhatsApp

Dashboards & Analytics

Instead of opening 7 systems every morning, get one screen with everything: sales, leads, expenses, KPIs. Built in Metabase, Looker, or Power BI — or a custom dashboard when needed. AI-powered forecasting included.

MetabaseLookerPower BI

Growth Strategy Consulting

Before we build — we diagnose. We map your processes, find the highest-ROI opportunities, and build a clear 90-day plan. No jargon, no generic proposals, no promises we can't measure.

Process MappingROI90-Day Plan

50+

Projects Delivered

10M+

Automated Actions per Month

99.9%

System Uptime

From Diagnosis to Working Automation — in Weeks

Clear process, measurable ROI, no empty promises. Most projects ship in 14–28 days.

01 — DIAGNOSIS

Free Discovery Call

30 minutes: your processes, where time leaks, and projected ROI. No commitment.

02 — PLAN

Automation Roadmap

A document with the processes we'll automate, the tools, and the timeline. You know exactly what you're getting.

03 — BUILD

Implementation

We build, connect, and test. Weekly demos. Ongoing updates via Slack or WhatsApp.

04 — MAINTAIN

Life After Launch

Optional monthly maintenance. Everything we build is documented — you can also continue solo.

20 years of engineering. CTO at a half-billion-dollar company.

I'm Michael Gendelman, founder of Alpha MF. Over the past 20 years I've built and led engineering teams in companies handling millions of users and billions in transactions.

As CTO of Sidelines Group, I built a 35-person R&D department from scratch and led the company to a half-billion-dollar valuation. The technology we developed was adopted by global players like DraftKings and BetMGM. Before that, as CTO of Codex, I built an ATS system with 100,000 users and a billing engine processing ~$100K/month. As co-founder of Vmark, we shipped engineering for clients like Bank HaBinleumi, AIG, and Lexus.

Today I bring that same engineering rigor to businesses that need serious automation — not generic templates, but systems built to last years without breaking. If you're looking for a consultant who can both write the code and explain why it matters, I'm your person.

20+

Years of engineering & infrastructure experience

$500M

Valuation of company where I served as CTO (Sidelines)

35+

Engineers in R&D teams I've led

100K+

Users on systems I've built from zero

Career Highlights

Sidelines Group · CTO · 2019–2023 Codex / Careebiz · CTO · 2016–2019 Vmark · Co-Founder & CTO · 2013–2016 Physimax · Head of R&D · 2012–2013 SHL Telemedicine · Team Lead · 2008–2012 Mamram · IDF · 2004–2007

Everything You're Wondering Before You Start

Didn't find an answer? Drop us a line — we reply within 24 hours.

What is business automation?

Business automation connects the systems you already use — CRM, email, WhatsApp, spreadsheets, invoicing — so repetitive tasks happen on their own, without manual intervention. The result: less manual work, fewer errors, and more time for strategic work.

How long does it take to implement automation?

Simple automation (connecting two systems): 1–2 days. A complete business process (leads → CRM → marketing → close): 2–4 weeks. Complex projects with AI and deep integrations: 1–3 months.

Is automation only for large companies?

Small and medium businesses actually benefit most. They don't have entire departments doing manual work, and every freed hour goes directly into growth. Tools like Make, Zapier, and n8n make this economical even at small scale — tool costs are often under $50/month.

Which automation tool do you use — Make, Zapier, or n8n?

Depends on the case. Zapier is great for simple flows with many ready-made integrations. Make offers more depth and flexibility at a lower price. n8n is the most flexible (and can be self-hosted, no subscription) — ideal when you need full control and predictable costs. We pick the right tool based on budget, complexity, and data sensitivity.

What's the difference between business AI and ChatGPT?

Business AI isn't just opening ChatGPT and asking questions. These are agents connected to your systems, getting context from your internal data (customers, products, SOPs), and acting autonomously — answering customers, summarizing meetings, classifying leads, and executing in your systems. The underlying model can be OpenAI or Claude, but the customization is what matters.

How much does an automation project cost?

A focused automation (single process): $800–$2,500. A comprehensive project with multiple processes, AI, and deep integrations: $4,000–$15,000. We present projected ROI before starting — if it doesn't pay back within 6 months, we don't build it.

Is my data safe?

Every project is built with full separation — your data stays in your systems (CRM, S3, Google Workspace, etc.), and we only connect them. For sensitive projects we recommend self-hosted n8n or running on your AWS, so no external vendor sees your data.

Will you maintain the automation after it goes live?

Yes. Monthly maintenance packages include monitoring, bug fixes, and ongoing improvements. But everything we build is documented so you or your IT person can continue independently — we don't create lock-in.

Tell Us About Your Business

30-minute discovery call — no cost, no commitment. You'll leave with a clear picture of where automation gives you the most leverage.